Last updated 27 August 2026
Marketing25 is operated by Sonar Informatics. This page explains what we hold, why we hold it, and what you can ask us to do about it.
When you use Marketing25 as a pharmacy, we hold:
Marketing contacts you add or import — a name, and an email address or phone number — are held so that campaigns can be sent to them.
These are marketing contacts, not clinical records. Marketing25 has no field for a diagnosis, a prescription or any other health information, and you must not put such information into a free-text field.
For these contacts, your pharmacy is the data controller and Sonar Informatics is the processor: we act on your instructions, and you are responsible for having a lawful basis to contact them.
We use a small number of providers to run the service:
We do not sell your data, and we do not share it for anyone else’s advertising.
Account and content data is kept while your account is open. When an account is closed we delete it, and backups age out within 30 days.
Contacts you delete are removed immediately. Records we must keep for accounting purposes are retained for as long as the law requires.
Under UK GDPR you can ask for a copy of your data, ask us to correct it, ask us to delete it, or object to how we use it. Email info@sonarinformatics.com and we will respond within one month.
If a contact of yours contacts us directly, we will point them to your pharmacy, since you are the controller for their details.
You can also complain to the Information Commissioner’s Office at ico.org.uk.
Traffic is encrypted in transit. Passwords are hashed, never stored in a readable form. Access to production data is limited to staff who need it.
If a breach affects your data we will tell you and the ICO within the time the law requires.
We set cookies to keep you signed in and to remember which pharmacy you are working as. We do not use advertising cookies.
Questions about this page? Email info@sonarinformatics.com.